Summary

Hello and thank you for considering our PPC Specialist opening for your next career move. We're excited to share details of the role and a bit about Upgrow.

Many job descriptions are quick and generic, leaving you with lots of questions. This is meant to be a comprehensive look at the role, who it’s a good fit for, and how we operate as a company. With that disclaimer, you officially can’t get mad that it’s long!  Here we go...
 

Role Highlights

• Salary Range: $60,000 to $68,000
• Local: San Diego, CA (note: this is a hybrid role that requires in-office working at our UTC (University Town Center) location up to 3x per week)
• Experience Required: 1-2 years experience in Google Ads/Microsoft Ads, LinkedIn Ads, and/or Facebook Ads Ads, Programmatic, and/or other digital channels 
• Experience Preference: B2B lead generation
• Benefits: Employee Health/Dental/Vision Insurance, Unlimited PTO, Profit Sharing (Avg +5% of Salary), 401K Match

About Upgrow

• Company Overview, Upgrow is a performance-driven digital marketing agency primarily working with B2B tech, finance, and healthcare brands. More on us further down.
  • We work with fast-growing, world-class clients!
  • Tech-empowered (eg, using tools and processes to automate boring tasks)
  • Upgrow is ranked as the #2013 fasted growing company in America by Inc. 5000
  • A small but mighty team of ~10
  • See more at: www.Upgrow.io or watch our 90-second explainer video here.

How is Upgrow different than other agencies?

• Focused on scaling our success
  • We don't want to get comfortable, it sounds way too boring. That's why we're always adding new software, developing better processes, hiring for new disciplines, and seeking efficiency and automation wherever we can.
• High-touch, long-term client work
  • Our clients are primarily funded startups and established companies.  Mostly B2B tech, finance, and healthcare.  We don't plan to have 100's of clients but instead 10's of clients that we deliver comprehensive, highly engaged consultation and implementation for.
• Full-Stack performance marketing
  • Upgrow offers PPC, SEO, design, content writing, web analytics, and conversion rate optimization services so if any point in the sales funnel isn't working... we can fix it.

About the PPC Specialist Role

Upgrow is hiring for a passionate PPC (paid search and/or paid social ads) expert who loves working in a fast-paced agency environment, and is obsessed with delivering results! You are someone who is talented in data-driven decision making, writing compelling direct response copy, and strategic in knowing what to do in achieving results.

Here’s what you’ll get with Upgrow:

• Full Ownership - We trust our team to deliver results and empower them to make the right decisions. We care more about results than what you do - no micromanagement included.
• Small Agile Team - No red tapes, no politics. We’re focused on speed and agility on execution.
• Growth & Learning - You’ll experience working with cool companies in awesome industries, and learn to utilize cutting-edge marketing technologies. There’s never a dull moment!
• Awesome People - You’ll be working with smart people who are humble and willing to help each other out to get things done. No more working with jerks!

If you're looking for the excitement and creativity of an early-stage company with the stability and structure of an experienced agency, then you're going to love this opportunity!

CORE RESPONSIBILITIES:

• Assist managers with campaign optimization and management across PPC channels (Google Ads, LinkedIn Ads, Facebook Ads) to scale and achieve/exceed KPI targets for clients, across Search, Display and Social Media.
• Manage Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
• Manage paid social ad campaigns on LinkedIn, Facebook, and Twitter.
• Conduct keyword research to identify relevant keywords to formulate strategic account structure.
• Conduct paid social audience research to identify relevant target users in a structured ad account.
• Plan and develop compelling ad copy to drive performance while adhering to client’s brand guidelines.
• Plan and develop A/B experiments to derive learnings and improve account performance.
• Use Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
• Analyze data to draw extract insights and transform those insights into actionable changes that will accelerate performance.
• Manage multiple client accounts simultaneously across various industry verticals.
• Manage client relationships in developing, communicating, and executing on strategy and tactics, as well as regular reporting on performance.
• Implement conversion tracking using Google Tag Manager and integrate UTM tracking.

REQUIRED SKILLS & QUALIFICATIONS:

• 1-2 years experience in Google Ads/Microsoft Ads, LinkedIn Ads, and/or Facebook Ads
• Experience managing budgets over $20,000/mo.
• Strong proficiency with Excel (pivot tables, vlookups, charts).
• Ability to implement conversion pixel tracking, as well as integrate UTM tagging for Google Analytics.
• Ability to work well with a distributed team across multiple time zones (think asynchronous communication).
• Highly organized, motivated and a self-starter (you know what to do without guidance or instruction).
• Strong ownership of work, reliable and able to handle multiple competing priorities.
• Strong communication, teamwork skills and excellent attention to detail.
• A data-driven approach to decision-making with an insatiable desire to achieve results.

PREFERRED QUALIFICATIONS:

• Google Ads Certified - Search, Display & Measurement.
• Google Analytics Certified.
• Experience with conversion rate optimization on landing pages.
• Experience at an agency or startup, or as a consultant.

About the Team

We love keeping a "business casual" sort of virtual work environment that's fun, positive, and encouraging. That said, we work hard and demand results from ourselves but also do it because we like accomplishing big things, not only because it's technically our job.

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What's important to us

• Having a life
  • You'll see the words "ownership" and "accountability" here a lot, but we also extend that to taking care of yourself. Burnout is ultimately not in anyone's self-interest. This is reflected in:
    • Our vacation policy (quite generous)
    • Workload (e.g. we hire more great people ASAP when we see client load getting too high or someone leaves - the Director and even Founders step to support things too when things get too hairy)
    • Set core work hours (responding after hours is not expected)
    • Open communication (speak directly to the Director of Founders if you need anything)
• Doing work that matters
  • Doing repetitive busy work for optics alone is not what we're about
  • We want to create the best methods for doing things efficiently and always look for ways to improve further
  • Creating thoughtful strategies and tactics is what sets us apart and keeps us excited every single day

Is this a good fit for me?

Obviously, we're biased, but here is our honest (as can be) assessment of the pros/cons of working at Upgrow — in this role.

Benefits to you and your career

• The Package
  • Base salary $60K to $68K annually, but it can really vary depending on your background and readiness. We're considering a range of candidates with varying years of experience, work history, skills, and proven track record.  Therefore, it's tough to give a window without it being ridiculous. We can chat more on the topic upfront if you're interested.
  • High performance bonus potential! Annual profit-sharing, account retention/renewals, and case study bonuses (can add 5-10%+ to your salary!)
  • Paid health, dental, and vision 
  • Life and disability insurance
  • Unlimited PTO plus 10 company holidays
  • Annual company summits in cool locations, most recently San Francisco
  • Sweet company swag that will quickly elevate your social status.

• Your PPC experience all culminated in this opportunity to do it your way!

  • All your career experience has led you to this point where you're ready and able to create superior PPC results.  Work with big budgets, smart clients and teammates, and leadership that encourages innovation.  Ready to take it to the next level? Let's do this!

• Do really cool sh*@!

  • Here, you are not just a cog in a machine where making a real impact is nearly impossible. This is your opportunity to step up to the plate and do things your way - this is the role in your career that you'll look back on fondly and know you created something truly special and innovative.

• Huge career upside

  • Our client's success is your success. Through our bonus structures and the high visibility of your work, there is an infinite upside. As a reminder, we're less than 5 years old and a total organization of 28... you get to contribute in a big way and help us build THE growth agency of Silicon Valley and the world? Pumped yet?!

Who would NOT want to take this role

A good match for any role requires a great fit between team members and the company. There are amazing people who aren’t in the right time/space in their careers to thrive and appreciate every role. . . and that’s totally ok! Just trying to keep it real here.

It might not be a good fit for you, IF:

• You want to be told exactly what to do

  • While we have some processes documented and our team is not newbies, this role will be expected to be set best practices for PPC.  That doesn't mean you're on your own or starting from 0 but we do want you to drive with ownership and accountability. So if you're looking for a lot of handholding and guardrails, this might not be the gig for you.

• You want to stay in your comfort zone

  • You'll have the opportunity to solve new problems and help us evolve the way we think about working with fast-growing companies. If you don't like geeking out on new information from industry blogs, forums, Google, and Youtube then you'll get frustrated fast. We all solve new problems on a regular basis, which is exciting to some - but not what everyone is looking for. 

• You want a freelance-style work schedule

  • If your schedule requires high flexibility or you prefer working exclusively in the middle of the night, then this probably isn't your gig. If you are backpacking across Europe with sometimes spotty wifi, then you're also going to have a hard time.  As an account leader, we need you at the helm during the workday.

Examples of backgrounds/experiences that may be a great fit

This is NOT some definitive list; more so, to show examples that different types of people could kill it in this role. For example:

• Digital Marketing agency background and thrive in this challenging environment of juggling multiple client projects simultaneously, across multiple industries and meeting tight deadlines. You're able to prioritize with laser focus efficiency and able to manage expectations effectively.
• Tech startup marketing background with an understanding of how to get big results quickly and from an early stage using paid media.
• Digital marketing consulting background providing growth strategies and ad channel management to clients with a budget of $20,000+/month

If you don't fit any of these descriptions, but you still think you're qualified, then go ahead and apply!

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How We Hire: A Look Inside Our Hiring Process

• Apply Online
  • Now that you have found a position that you have matched your skills and interests it’s time to apply! You will be asked to submit a video response and answer a few questions about your background.
• Application Review
  • Applications are read first by our friendly recruiter and hiring manager, if we find that you are a potential match, we will reach out by email to schedule a call with you to learn more about your skills and experience.
• The Interviews 
  Our interview process consists of 3 interviews, a questionnaire, and a case study presentation.
  1. Short conversation via Zoom video with our Administrative Coordinator.
     • Questionnaire we will ask you to complete a small (20-25 minute) questionnaire. (This helps us understand how you think and your approach to PPC)
  2. Connect with our Director. She'll ask you some questions to get a better idea of your skill level.
  3. Conversation with our Co-Founders. They'll give you a feel for the role/company, and ask you some questions to better understand your background, experience, and fit.
  4. Case Study Presentation The final step will be to share a case study of a project you are particularly proud of that illustrates your PPC strategy, execution, and ability to get results. You'll share a few slides to highlight your case study with a few peers from our PPC team.
• You’re in! After the interview process, we will review everything and make a decision as a team. If it's a great fit, we'll present you with an offer and review everything on a call.  If you accept you'll be part of the team and begin planning for the onboarding process!